We are a founding member of
the Direct Marketing Association


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Households database
Our database of young households where the addressee is the WOMAN is the largest in Poland. The database includes personal details, telephones and addresses as well as information about consumer preferences. The database grows every day.
The source of the data:
We collect the data during the educational-and-promotional program The Baby. Women fill in a return form, enclosed with each parcel, and hand it to their midwife, or send it back directly to Present-Service.
When completing the form, a mother expresses consent to have her personal data processed, as confirmed by her signature under a legal formula to this effect.

Thanks to the details revealed in the form, women receive interesting information and useful offers for the baby and the whole family.
Legal considerations:
We collect and process addresses in conformity with the applicable law on the protection of personal data. An extensive legal formula provided on the form authorizes us to process the data for marketing purposes. The campaigns can be run either by Present-Service, or by other entities that have borrowed the data from our company (permission to release the data to third parties).

Mothers also express their consent to receive commercial information electronically.
Target group:
We can identify the following target groups within our database:
  • women
  • housewives
  • mothers of young children
  • mothers of children aged 0-18
Target group level:
  • 75% of mothers who have had a baby
  • 23,000 new addresses per month
Relevance of the database:
Our data is updated based on marketing campaigns and in the course of so-called deduplication (repeated introduction of a person to the database).

We guaranty the following accuracy level of our data:
  • address: 98%
  • telephone numbers:
    • mobile: 90%
    • stationary: 85%
  • e-mail: 92%
Marketing activities making use of our database include the following:
  • traditional mailing
  • telemarketing
  • text messaging
  • e-mailing
Database name:
„The Baby – details concerning young mothers and their children”

Database registration:
Database registered with the Inspector General for Personal Data Protection (GIODO)

Registration Number: 000837

Database size: approx. 3m addresses
The industries that have used our database:
  • FMCG
  • pharmaceuticals
  • publishing houses
  • child products
  • insurances
  • banks
  • telecommunication

Selection criteria:
  • place of residence
    (size of town, district, region)
  • education
  • age
  • telephone numbers: stationary and/or mobile
  • e-mail
  • the number of children in the family
  • child’s age
  • child’s sex
  • child’s first name
  • whether one or both parents are employed
  • drive their own car
  • shop by mail order
  • have a pet
  • use financial products
    (credit card, loan, insurance)
  • have insurance
    (life, property, endowment)
Our advantages include:
  • our own software for data feeding
  • an experienced data feeding team
  • the use of directories available on the market, such as the directory of postal codes or first names
  • developing our own directories

When working with the customer we offer the following activities related to the database:
  • data feeding
  • electronic data archiving
  • database deduplication
  • updating databases with new information
  • data management