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E-mailing
E-mails are a modern, fast and direct method to contact the end-consumer. More and more Polish companies tend to apply this method. It ensures the reinforcement of marketing activities at a relatively limited cost.
Our email address database contains approximately 200,000 addresses.

Data source: The Baby educational-and-promotional program

Legal considerations:
The addresses are collected and processed in conformity with the currently applicable law on electronic services. Under The Baby sampling program, mothers express their written consent to receive commercial information electronically. They sign a return form enclosed with the package.
Target group:
The following target groups can be identified within the e-mail address database:
  • women
  • housewives
  • mothers of small children
  • mothers of children aged 0-18
  • account owners on various web portals
Relevance of the database: owing to the e-mailing campaigns we conduct, the relevance of e-mail addresses is as high as 92%.
Selection criteria:
  • place of residence
    • (size of town, district, region)
  • education
  • age
  • telephone numbers: stationary and/or mobile
  • e-mail
  • the number of children in the family
  • child’s age
  • child’s sex
  • child’s first name
  • whether one or both parents are employed
  • drive their own car
  • shop by mail order
  • have a pet
  • use financial products (credit card, loan, insurance)
  • have insurance (life, property, endowment)
E-mails allow us to send, among other things, information concerning the following:
  • a product or service
  • the launch of a new product/service
  • an advert for a portal, internet shop, product or company website
  • an invitation to take part in a contest, promotion, or event
  • discount coupon for printout