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The Toddler
sampling in nurseries
This sampling program is directed at the parents of children aged 0-3, who attend nurseries. The child’s carer hands the parents a gift parcel containing product samples, information concerning products and services, catalogues, gadgets, leaflets, and so on. The Toddler package finds parents at an important moment: the beginning or the end of the school year, Christmas, and so on. Therefore, it usually reaches parents at a pleasant time, while responding to their needs for new products and services.
Target group:
  • the parents of children aged 0-3
  • families with both parents working
  • residents of medium and large towns and cities
  • people with a stable demand for new products related to child development
Distribution site: the largest towns and cities in Poland
The person who presents the package: child carer
Average monthly circulation: 20,000 packages
Advantages of sampling in nurseries:
  • This form of product advertising, combining a gift with an educational function, is received very well by parents
  • The advertising message is supported by the authority of the child’s carer with respect to upbringing and education
  • It reaches a group of recipients who are geographically scattered but characterized by similar traits and needs
  • Selective distribution reaches exclusively the target group, eliminating any loss typical of mass communication channels
  • Feedback can be provided
  • 100% distribution of advertising material among the selected target group